SaaS Product Design
What is it?
Product B2b2c SaaS
Using mobile and web software to achieve a client’s goal, in the first case, we have the use of software for talent recruitment and selection in a dynamic and gamified manner, focusing on employer branding,resulting in greater talent retention and higher satisfaction with the selection process. In the second case, we have the use of software for internal training, focusing on the company’s values in a light and enjoyable way.
Contributions
- Lead Designer
- Developed internal processes to ensure good design and product practices.
- Communicated with different departments to ensure the final product matches the prototype presented to the client.
- Ensured customer-centric design.
- Applied the client’s brand guidelines to Whitelabel solutions.
- Developed accessible design for different types of end users (age, disabilities, education levels).
- Ensured client satisfaction regarding the representation of their brands.
- Ensured high-quality prototypes for client presentations.
- Trained interns, reinforcing company values.
- Conducted hand-off to developers.
Case 1
Johnson&Johnson
Trainee Program 2023
The Client
Johnson & Johnson is a leading multinational in the healthcare sector, offering a wide range of pharmaceuticals, medical devices, and consumer products. Recognized for iconic brands like Band-Aid and Tylenol, the company is known for its innovation and commitment to corporate social responsibility, working to improve health and well-being globally.
The case
Objective
To develop an interactive mobile journey for candidates applying to the Johnson & Johnson 2023 Trainee program, aiming to select candidates with the best cultural fit.
Challenges
The client aimed to present the company, its brands, history, and values dynamically within a short timeframe. Our challenge was to adapt our usually longer process to meet this demand.
Solutions
To meet the client’s specific needs, we developed an interactive mobile platform that incorporated several elements:
Interactive Presentation
We utilized short videos and animations to dynamically and engagingly present the history, values, and brands of Johnson & Johnson.
User Experience
We focused on creating an intuitive and user-friendly interface, providing a positive experience for both candidates and the client.
Custom Design
The platform was designed to reflect the visual identity of the Johnson & Johnson 2023 Trainee program, ensuring consistency with the brand.
Alignment and Collaboration
We worked closely with all stakeholders, including internal departments of Johnson & Johnson and external experts, to ensure that all requirements were met.
Gamification
We implemented gamified tests to reinforce the presented content and promote greater knowledge about the company’s history, culture, and values. These tests included quizzes and simulations of everyday situations in the company.
Time Management
We implemented an agile methodology to manage the project, allowing for quick and efficient adjustments and ensuring delivery within the specified timeframe.
Video Content
We employed the strategy of presenting denser content through video to make the experience lighter and more interactive.
Company Culture
We summarized and illustrated the company culture while always respecting the client’s visual identity.
Brands
It was important for this client to showcase the various brands of the company.
Gamified Tests
Assessment of soft skills through gamified tests.
Learnings
The main challenge of this project was the tight deadline to meet client demands. To overcome this barrier, we implemented various strategic approaches and optimized processes.
One crucial strategy was involving the development team from the outset of product construction. This early involvement allowed for the early identification and resolution of technical barriers, speeding up the product approval process.
Due to the success of this approach, we began including a development team representative in the project kickoff phase with the client. This resulted in greater engagement from the development team and more effective technical support from the outset, enhancing both delivery effectiveness and the final product quality.
Case 1
Moura
Employee Training
The Client
Founded in 1957, Moura is a leader in the automotive and industrial battery sector in Latin America. The company stands out for innovation, sustainability, and high product quality, with a significant presence in the region and global exports.
The case
Objective
To develop an interactive mobile journey aimed at company employees to reinforce culture and engage different sectors, aiming to promote Moura’s values in a fun and light way for employees from all areas of operation.
Challenges
The client wanted to present its history, values, and culture in a light and accessible way over the course of a year, with monthly releases. The main challenges were to structure and approve the project in advance, dealing with internal client delays, and using simple language to effectively communicate with operational areas.
Solutions
To meet the specific needs of the client, we developed an interactive mobile platform associated with a web platform that incorporated various elements:
Interactive Presentation
We used short videos and animations to present Moura’s history, values, and brands dynamically and engagingly.
User Experience
We focused on creating an intuitive and user-friendly interface with simpler vocabulary and streamlined tests.
Custom Design
The platform was designed to reflect the visual identity of Moura’s training program.
Alignment and Collaboration
In this project, collaboration and client involvement were essential to ensure that project objectives were met.
Gamification
We implemented gamified tests to reinforce the presented content and promote greater knowledge about the company’s history, culture, and values. These tests included quizzes and simulations of everyday situations in the company.
Time Management
We implemented an agile methodology to manage the project, allowing for quick and efficient adjustments and ensuring timely delivery.
Video Content
We employed the strategy of presenting denser content in video format to make the experience more engaging and interactive.
Company Culture
We showcased the company principles interactively to enhance engagement.
Brands
We implemented gamified tests with feedback on the results to reinforce the presented content.
Gamified Tests
Soft skills assessment through gamified tests.
Learnings
During the project, I learned to effectively manage challenging situations with clients who struggled to meet deadlines. Despite these adversities, we were able to deliver the expected results.
This experience highlighted the importance of assertive and proactive communication, as well as rigorous deadline and expectation management. We adopted a continuous monitoring approach, allowing us to identify and resolve issues quickly.
Another crucial learning was the need to make the product development process as autonomous as possible, minimizing reliance on client tasks such as image submissions to avoid delays and ensure project continuity.
Conclusions
Throughout my years of experience working on this product, I have faced and overcome significant challenges, especially in managing multiple clients with diverse demands within tight deadlines. Balancing these demands with the deliveries of the development, marketing, and sales teams required time management and prioritization skills that I developed over time.
Additionally, I learned the importance of effective communication and collaboration among teams to ensure project success. The lessons learned in this process have been invaluable, and I remain committed to enhancing my skills and contributing to the success of future projects. Below, I highlight the key learnings from this journey:
Communication with stakeholders
I improved communication with various stakeholders, ensuring alignment and clarity at all project stages.
Interpreting customer needs
I learned to interpret and accurately discern what customers want, even when they have difficulty expressing their needs.
Project Presentation
I improved my presentation skills, structuring projects clearly and engagingly, facilitating understanding and acceptance by clients and teams.
Interface Design Skills
I developed advanced interface design skills, including employer branding and applying the client’s visual identity to white-label products.
Task Management
I enhanced my ability to manage multiple simultaneous demands, often with urgent deadlines, ensuring timely delivery and project quality.
Interdepartmental Collaboration
I developed effective communication skills to collaborate with various departments, including marketing, development, business, and QA, which were essential for project success.
Explore My Work
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